Chosen Foods, the leading avocado oil brand in America, is revolutionizing the baking aisle with their latest innovation: Avocado Oil Shortening. This groundbreaking product features just one ingredient – fractionated avocado oil – offering home bakers and cooks a clean alternative to traditional shortenings that often contain multiple processed ingredients.
Chosen Foods
Chosen Foods
Chosen Foods
Chosen Foods
The launch reflects Chosen Foods‘ deep commitment to sustainability as a certified B Corporation™. The company’s innovative approach to product development is evident in their waste-reduction strategy: the shortening is cleverly created using solid portions of avocado oil that remain from their primary avocado oil production process. This circular manufacturing approach not only minimizes waste but also maximizes the value of each avocado processed – a testament to their B Corp commitment to balance purpose and profit.
Health Benefits of Avocado Oil:
- Rich in heart-healthy monounsaturated fats
- Contains antioxidants and vitamin E
- Has a high smoke point, making it ideal for high-heat cooking
- Enhances the body’s ability to absorb fat-soluble nutrients
- Provides a clean alternative to processed oils and fats
The shortening maintains a neutral taste profile and excels in high-heat cooking applications. Whether you’re baking pies and cookies or preparing savory dishes, this versatile shortening promises to deliver the moisture and richness expected from traditional shortenings – but without the complicated ingredient list.
Recipe Ideas Using Avocado Oil Shortening:
1. Flaky Pie Crust
Perfect for both sweet and savory pies, the neutral taste of avocado oil shortening creates an exceptionally flaky crust without any artificial flavors. Simply replace traditional shortening with a 1:1 ratio in your favorite pie crust recipe.
2. Crispy Southern-Style Biscuits
For tender, layered biscuits, use cold avocado oil shortening just as you would butter or traditional shortening. The result is a clean-ingredient version of this classic comfort food that maintains all the traditional texture and taste.
3. Healthier Tortillas
Create homemade tortillas by replacing lard or conventional shortening with avocado oil shortening. The high smoke point ensures even cooking, while the pure ingredients keep your tortillas clean and simple.
For health-conscious consumers, the product comes with impressive credentials: it’s certified non-GMO, glyphosate-residue free, vegan, and gluten-free. The new Avocado Oil Shortening is now available at Target stores nationwide and through Chosen Foods website, priced between $10.99-$12.99 for a 16 oz. tub.
This launch is particularly timely as consumers increasingly seek clean-label products that align with both their health goals and environmental values. It represents a significant step forward in Chosen Foods’ mission to transform American kitchens by replacing unhealthy fats with the good fats found in avocados.